News

Before Everything, there's Bosch. Worcester Bosch

Published: 23-10-2020

We are thrilled to announce the launch of our brand new advertising campaign, ‘Before everything, there’s Bosch. Worcester Bosch’. We know from extensive research, we view our home as our sanctuary – a place of warmth, safety and relaxation – and the new campaign firmly puts home comfort and belonging first, highlighting the role we play in warming your home, each and every day.

Before the sun rises, and the day slowly wakes. Before the school runs and the morning jogs. Before heading off to work or the home office. For a family breakfast around the table, sitting with your toes on the radiator, or even a nice, warm shower, you can depend on Worcester Bosch. Always warm. Always there.

Victoria Billings, Director of Marketing at Worcester Bosch, added: “For nearly 60 years, Worcester Bosch has been warming homes throughout the nation. Our ‘Before Everything’ campaign emphasises the role we play in everyday lives, and the home comfort this brings. Those morning routines – a hot shower, a warm bedroom, a homely feel throughout the house  – are made all the more comforting in the knowledge that before you wake up, Worcester Bosch already has.

“As temperatures begin to plunge, this campaign highlights the important role your heating system plays in creating a comforting home environment at all times. Essentially, we want you to know that before the chaos and commotion of everyday life, Worcester Bosch will be there for you warming your day”

The campaign launches just after we were awarded the Which? Best Buy Award for the eleventh year running on our Greenstar gas boiler range – with our boilers reliability being rated as excellent.

We hope you love the new campaign as much as we do.

View the campaign