News

Cool #LikeABosch: our new campaign highlights the benefits of air conditioning to British homeowners

Published: 04-06-2024

We’re excited to launch our latest campaign, “Cool #LikeABosch", designed to raise awareness for British homeowners on the benefits of installing an air conditioning unit in their property. As part of this, we are giving away a Bosch Climate 3000i air conditioning unit to one lucky installer.

As temperatures start to rise in the UK and homes are getting better insulated, more consumers are turning to air conditioning units to cool their homes, providing an increase in demand and business operations for qualified installers. We believe that installers can enhance their competitiveness in their market by offering comprehensive heating and cooling services, including air conditioning, within their product portfolio. Diversifying their offerings to include air conditioning installations not only meets the growing consumer demand but also positions installers as versatile and adaptive service providers in an evolving market.

Gas engineer Jordan Breakspear from Prominent Gas recently decided to diversify into air conditioning. Speaking about his decision, he said:

“The reason I chose to diversify into air conditioning was because it's a growing business. With the weather conditions, especially in the UK, being so unpredictable, air conditioning is a great solution.”

The prize, the Bosch Climate 3000i, is easy to install, quiet when in operation and has a purifying filter that eliminates up to 95% of dust particles, smoke odour and pollen, providing consumers with not only cool, but cleaner air. It also boasts an energy efficiency rating of A++ for cooling and A+ for heating, and delivers the best solutions to give user comfort and smart connectivity with the company’s HomeCom Easy App.

Martyn Bridges, our Director of Technical Services, said:

“With temperatures starting to rise and summer approaching, the demand for dependable cooling systems grows ever more critical. Both homeowners and businesses are seeking reputable installers to deliver effective solutions, ensuring indoor comfort throughout the sweltering summer season.

“Our new campaign Cool #LikeABosch will drive homeowner awareness of air conditioning. To celebrate, we are offering installers the opportunity to win one of our Bosch Climate 3000i air conditioning units, perhaps encouraging them to diversify into offering cooling solutions.”

To enter, installers need to login to their loyalty account, visit https://alpha.worcester-bosch.co.uk/preview/professional/trade-air-con-competition-entry and answer a simple question. The winner will be chosen at random on 31 July 2024.

For more information on how to diversify into air conditioning and our range of air conditioning units, visit: https://alpha.worcester-bosch.co.uk/professional/air-conditioning